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Monday, 22 July 2013

The Book Thief

Grade 9 Up–Zusak has created a work that deserves the attention of sophisticated teen and adult readers. Death himself narrates the World War II-era story of Liesel Meminger from the time she is taken, at age nine, to live in Molching, Germany, with a foster family in a working-class neighborhood of tough kids, acid-tongued mothers, and loving fathers who earn their living by the work of their hands. The child arrives having just stolen her first book–although she has not yet learned how to read–and her foster father uses it, The Gravediggers Handbook, to lull her to sleep when shes roused by regular nightmares about her younger brothers death. Across the ensuing years of the late 1930s and into the 1940s, Liesel collects more stolen books as well as a peculiar set of friends: the boy Rudy, the Jewish refugee Max, the mayors reclusive wife (who has a whole library from which she allows Liesel to steal), and especially her foster parents. Zusak not only creates a mesmerizing and original story but also writes with poetic syntax, causing readers to deliberate over phrases and lines, even as the action impels them forward. Death is not a sentimental storyteller, but he does attend to an array of satisfying details, giving Liesels story all the nuances of chance, folly, and fulfilled expectation that it deserves.
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Sunday, 21 July 2013

Everything Is Illuminated: A Novel

What would it sound like if a foreigner wrote a novel in broken English? Foer answers this question to marvelous effect in his inspired though uneven first novel. Much of the book is narrated by Ukrainian student Alex Perchov, whose hilarious and, in their own way, pitch-perfect malapropisms flourish under the influence of a thesaurus. Alex works for his family's travel agency, which caters to Jews who want to explore their ancestral shtetls. Jonathan Safran Foer, the novel's other hero, is such a Jew an American college student looking for the Ukrainian woman who hid his grandfather from the Nazis. He, Alex, Alex's depressive grandfather and his grandfather's "seeing-eye bitch" set out to find the elusive woman. Alex's descriptions of this "very rigid search" and his accompanying letters to Jonathan are interspersed with Jonathan's own mythical history of his grandfather's shtetl. Jonathan's great-great-great-great-great-grandmother Brod is the central figure in this history, which focuses mostly on the 18th and 19th centuries. Though there are some moments of demented genius here, on the whole the historical sections are less assured. There's a whiff of kitsch in Foer's jolly cast of pompous rabbis, cuckolded usurers and sharp-tongued widows, and the tone wavers between cozy ethnic humor, heady pontification and sentimental magic-realist whimsy. Nonetheless, Foer deftly handles the intricate story-within-a-story plot, and the layers of suspense build as the shtetl hurtles toward the devastation of the 20th century while Alex and Jonathan and Grandfather close in on the object of their search. An impressive, original debut. (Apr. 16)Forecast: Eagerly awaited since an excerpt was featured in the New Yorker's 2001 "Debut Fiction" issue, Everything Is Illuminated comes reasonably close to living up to the hype. Rights have so far been sold in 12 countries, the novel is a selection of the Book-of-the-Month Club and a main selection of Traditions Book Club, and Foer will embark on an author tour expect lively sales.

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Saturday, 20 July 2013

The Five People You Meet in Heaven

"At the time of his death, Eddie was an old man with a barrel chest and a torso as squat as a soup can," writes Albom, author of the bestselling phenomenon Tuesdays with Morrie, in a brief first novel that is going to make a huge impact on many hearts and minds. Wearing a work shirt with a patch on the chest that reads "Eddie" over "Maintenance," limping around with a cane thanks to an old war injury, Eddie was the kind of guy everybody, including Eddie himself, tended to write off as one of life's minor characters, a gruff bit of background color. He spent most of his life maintaining the rides at Ruby Pier, a seaside amusement park, greasing tracks and tightening bolts and listening for strange sounds, "keeping them safe." The children who visited the pier were drawn to Eddie "like cold hands to a fire." Yet Eddie believed that he lived a "nothing" life-gone nowhere he "wasn't shipped to with a rifle," doing work that "required no more brains than washing a dish." On his 83rd birthday, however, Eddie dies trying to save a little girl. He wakes up in heaven, where a succession of five people are waiting to show him the true meaning and value of his life. One by one, these mostly unexpected characters remind him that we all live in a vast web of interconnection with other lives; that all our stories overlap; that acts of sacrifice seemingly small or fruitless do affect others; and that loyalty and love matter to a degree we can never fathom. Simply told, sentimental and profoundly true, this is a contemporary American fable that will be cherished by a vast readership. Bringing into the spotlight the anonymous Eddies of the world, the men and women who get lost in our cultural obsession with fame and fortune, this slim tale, like Charles Dickens's A Christmas Carol, reminds us of what really matters here on earth, of what our lives are given to us for.Download Link

Friday, 19 July 2013

90 Minutes in Heaven: A True Story of Death & Life

More than 4 million copies sold!
On the way home from a conference, Don Piper's car was crushed by a semi-truck that crossed into his lane. Medical personnel said he died instantly. While his body lay lifeless inside the ruins of his car, Piper experienced the glories of heaven, awed by its beauty and music.
90 minutes after the wreck, while a minister prayed for him, Piper miraculously returned to life on earth with only the memory of inexpressible heavenly bliss. His faith in God was severely tested as he faced an uncertain and grueling recovery. Now he'd like to share his life-changing story with you.
90 Minutes in Heaven offers a glimpse into a very real dimension of God's reality. This New York Times bestseller encourages those recovering from serious injuries and those dealing with the loss of a loved one. The experience dramatically changed Piper's life, and it will change yours too.
"A friend handed me this book at about midnight, and come two or three in the morning, I was still reading, my heart pumping, bumps on my arms, the hairs on the back of my neck on end. It's a wonderful and inspiring story that brightens your perspective, giving you a sense of security, clarity and warmth."--Donald Miller, author, Blue Like Jazz
"The book describes the brief but sweet heavenly reunion Piper enjoyed with deceased relatives (as well as his grueling recovery, which has included 34 surgeries)."--Publishers Weekly
"Captivating and well written, this books holds your attention and often holds your heart. Don tells his story, his experience that all Christians long to hear. I appreciate especially his honesty and candid feelings of dealing with his recovery and pain. Don's experience will lift your spirit and soften any pain."--Ron Hill, pastor, The Fellowship of San Antonio
"Don Piper's ninety minutes in heaven changed his life and his perspective. Reading his book will give you the assurance that God is faithful to bring you through even the most horrific of circumstances. May his eyewitness account of the hope that lies before you change your perspective of this life as well!"--Michael Carter, CBN chief financial officer

Thursday, 18 July 2013

The Purpose Driven® Life: What on Earth Am I Here For?

Pastor of Saddleback Church, a Southern Baptist mega-church in southern California with weekly attendance of more than 15,000, Warren now applies his highly successful "purpose-driven" framework, developed in the best-seller The Purpose-Driven Church, to individual experience. The same principles Warren has taught to thousands of pastors to help churches be healthy and effective can also drive lives, he says. The book argues that discerning and living five God-ordained purposes-worship, community, discipleship, ministry and evangelism-is key to effective living. His 40 short chapters are intended to be read over 40 days' time, giving readers small pieces of his purpose-discovering program to chew on. Warren certainly knows his Bible. Of 800-plus footnotes, only 18 don't refer to Christian Scripture. He deliberately works with 15 different Bible translations, leaning heavily on contemporary translations and paraphrases, as an interesting way of plumbing biblical text. The almost exclusively biblical frame of reference stakes out the audience niche for this manual for Christian living. It's practical yet paradoxically abstract, lacking the kind of real-life examples and stories that life-application books usually provide in abundance. The book has flaws editing might have fixed. People are quoted without being identified, and subheads simply repeat lines of text, which tends to make the prose sound too simple. This book is not for all, but for those needing a certain kind of scriptural rock, it is solid.

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Wednesday, 17 July 2013

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience


“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
--Rob Enderle, The Enderle Group

“Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

Tuesday, 16 July 2013

The Demon-Haunted World: Science as a Candle in the Dark


Eminent Cornell astronomer and bestselling author Sagan debunks the paranormal and the unexplained in a study that will reassure hardcore skeptics but may leave others unsatisfied. To him, purported UFO encounters and alien abductions are products of gullibility, hallucination, misidentification, hoax and therapists' pressure; some alleged encounters, he suggests, may screen memories of sexual abuse. He labels as hoaxes the crop circles, complex pictograms that appear in southern England's wheat and barley fields, and he dismisses as a natural formation the Sphinx-like humanoid face incised on a mesa on Mars, first photographed by a Viking orbiter spacecraft in 1976 and considered by some scientists to be the engineered artifact of an alien civilization. In a passionate plea for scientific literacy, Sagan deftly debunks the myth of Atlantis, Filipino psychic surgeons and mediums such as J.Z. Knight, who claims to be in touch with a 35,000-year-old entity called Ramtha. He also brands as superstition ghosts, angels, fairies, demons, astrology, Bigfoot, the Loch Ness monster and religious apparitions.

Monday, 15 July 2013



Martin Seligman, a renowned psychologist and clinical researcher, has been studying optimists and pessimists for 25 years. Pessimists believe that bad events are their fault, will last a long time, and undermine everything. They feel helpless and may sink into depression, which is epidemic today, especially among youths. Optimists, on the other hand, believe that defeat is a temporary setback or a challenge--it doesn't knock them down. "Pessimism is escapable," asserts Seligman, by learning a new set of cognitive skills that will enable you to take charge, resist depression, and make yourself feel better and accomplish more.
About two-thirds of this book is a psychological discussion of pessimism, optimism, learned helplessness (giving up because you feel unable to change things), explanatory style (how you habitually explain to yourself why events happen), and depression, and how these affect success, health, and quality of life. Seligman supports his points with animal research and human cases. He includes tests for you and your child--whose achievement may be related more to his or her level of optimism/pessimism than ability. The final chapters teach the skills of changing from pessimism to optimism, with worksheet pages to guide you and your child. --Joan Price
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Sunday, 14 July 2013

The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams & Reaching Your Destiny



Everyone loves a good fable, and this is certainly one. The protagonist is Julian Mantle, a high-profile attorney with a whacked-out schedule and a shameful set of spiritual priorities. Of course it takes a crisis (heart attack) to give Mantle pause. And pause he does--suddenly selling all his beloved possessions to trek India in pursuit of a meaningful existence. The Himalayan gurus along the way give simple advice, such as, "What lies behind you and what lies before you is nothing compared to what lies within you." Yet it is easy to forgive the story's simplicity because each kernel of wisdom is framed to address the persistent angst of Western white-collar professionals. --Gail Hudson --This text refers to an out of print or unavailable edition of this title.

Saturday, 13 July 2013

The Emotion Code



In The Emotion Code, renowned holistic physician and lecturer Dr. Bradley Nelson skillfully lays bare the inner workings of the subconscious mind. He reveals how emotionally-charged events from your past can still be haunting you in the form of "trapped emotions"; emotional energies that literally inhabit your body. Dr. Nelson explains clearly and concisely how trapped emotions can create pain, malfunction and eventual disease. In addition, trapped emotions can exert a dramatic effect on how you think, the choices that you make, and how successful you will be. Perhaps the most important discovery that Dr. Nelson has made is that trapped emotional energies will often gather around the heart, creating a "Heart-Wall" that may block you from giving and receiving love freely. The Emotion Code is a powerful and simple way to rid yourself of unseen baggage. Releasing trapped emotions often results in the sudden disappearance of physical problems, self-sabotage, and recurring relationship difficulties. Filled with real-world examples from many years of clinical practice, The Emotion Code is a distinct and authoritative new work that is destined to become an instant classic on self-healing.

Friday, 12 July 2013

Atlas Shrugged - A Philosophical and Literary Companion

Atlas Shrugged - A Philosophical and Literary Companion


At last, Ayn Rand's masterpiece is available to her millions of loyal readers in trade paperback.

With this acclaimed work and its immortal query, "Who is John Galt?", Ayn Rand found the perfect artistic form to express her vision of existence. Atlas Shrugged made Rand not only one of the most popular novelists of the century, but one of its most influential thinkers.

Atlas Shrugged is the astounding story of a man who said that he would stop the motor of the world--and did. Tremendous in scope, breathtaking in its suspense,Atlas Shrugged stretches the boundaries further than any book you have ever read. It is a mystery, not about the murder of a man's body, but about the murder--and rebirth--of man's spirit.


Why men don't listen and women can't read maps



"To get a man to listen, give him advance notice and provide an agenda," write the husband and wife Peases in this pithy, attention-grabbing guidebook to the differences between men and women. Originally self-published in Australia to wide acclaim, the book weaves together facts from the latest brain research, theories from evolutionary biology and a treasure trove of anecdotal events and conversations collected by the authors during a three-year research trip around the world. Sociobiology has rarely been so entertaining. The Peases say that a woman's brain is wired to be able to speak and listen simultaneously, for example, and they are geared to talk through problems. Men, by contrast, need to clam up. "He uses his right brain to try to solve his problems or find solutions, and he stops using his left brain to listen or speak." These brain differences took shape in cave days, according to the authors. Men were hunters and defenders who evolved tunnel vision (as compared to women's vision), while, as nurturers, women not only had broad peripheral vision but sensitive relationship skills. Channel surfing and newspaper skimming are modern ways for a man to cut off from others to privately mull problems, advise the authors. "Remember, his forefathers spent more than a million years sitting expressionless on a rock surveying the horizon, so this comes naturally to him.... " Feisty and crystal clear, this controversial work will appeal to readers of both sexes. (May)


Thursday, 11 July 2013

A New Earth - Awakening to Your Life's Purpose



According to Tolle, who assumes the role of narrator as well, humans are on the verge of creating a new world by a personal transformation that shifts our attention away from our ever-expanding egos. This idea is well realized through Tolle's remarkably well-paced narration. Naturally, the author understands his material so thoroughly that he is able to convey it in an enjoyable manner, but Tolle's gentle tone and dialect begs his audience's attention simply through its straightforward approach. Something about this reading just seems profoundly important, whether one agrees with the material or not, and listeners' attention is sure to be captured within seconds of listening to Tolle's take on the universe in which we live. Originally released in 2005, both book and audiobook were reissued when Oprah Winfrey chose the title for her book club this year. A Penguin paperback. (Feb.)

Wednesday, 10 July 2013

The effective Executive



Peter Drucker begins this book by pointing out that there is no science of how to improve executive effectiveness, nor any naturally-occurring effective executives. The redeeming point of this problem is that he argues that executive effectiveness can be learned.
The principles begin with a focus on time management. We can get greater quantities of every other resource we need, except time. Drucker reports that executives spend their time much differently than they think they do and much differently than they would like to. His solution is to begin by measuring how you spend your time, and compare it with an ideal allocation. Than begin to systematically get rid of the unimportant in favor of the important. His suggestions include stopping some things, delegation, creating policy decisions to replace ad hoc decisions, staying out of things that others should do, and so forth. Any student of time management will recognize the list he suggests. One of the best points is to give yourself large blocks of uninterrupted time to do more significant tasks. He also cautions us not to cut down on time spent with other people. If an hour is required, don't try to do it in 15 minutes.

Tuesday, 9 July 2013

Mistakes were made (But not by me) : Why we justify foolish beliefs, bad decisions and hurtful Acts



Why do people dodge responsibility when things fall apart? Why the parade of public figures unable to own up when they screw up? Why the endless marital quarrels over who is right? Why can we see hypocrisy in others but not in ourselves? Are we all liars? Or do we really believe the stories we tell?

Backed by years of research and delivered in lively, energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception—how it works, the harm it can cause, and how we can overcome it.

Bàn Long

Bàn Long

Bàn Long

Thể loại: Kiếm hiệp
Tình trạng: FULL
Nguồn: hoanguyettaodan.org, tangthuvien.com, 4vn.eu

Cốt truyện diễn ra ở thế giới của các ma pháp sư và kiếm sĩ. Chàng thanh niên Lâm Lôi Ba Lỗ Khắc sinh ra trong gia đình mang dòng máu truyền thừa của Thanh Long tộc trong Tứ đại thần thú gia tộc. Với thiên phú tu luyện kinh người vươn lên, tới đỉnh cao tại Ngọc Lan đại lục sau đó phi thăng đến Chí cao vị diện tranh đấu với các vị chúa tể-những người đứng đầu của các vị diện này.

Khi làng của nhân vật chính bị tấn công và cậu được nhận truyền thừa từ huyết thống, mọi thứ thay đổi hoàn toàn với cậu.

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Ác Ma Pháp Tắc

Ác Ma Pháp Tắc

Ác Ma Pháp Tắc

Tác giả: Khiêu Vũ
Thể loại: Tiên hiệp
Tình trạng: FULL
Nguồn: tangthuvien.com

Thế giới trong truyện pha trộn giữa khoa học hiện đại và ma pháp. Nhân vật chính - Đỗ Duy - là con trưởng trong gia đình quyền quý, sau khi đầu thai vẫn giữ nguyên kiến thức từ kiếp trước. Do cơ thể và kiến thức không thích nghi được nên từ khi sinh ra, hắn không chịu nói, cơ thể gầy yếu khác hẳn những thành viên khác trong dòng họ. Sau bao nỗ lực của gia đình, hắn vẫn không học được văn, võ hay ma pháp, vì vậy hắn bị gia đình ruồng bỏ, trao hết quyền lợi cho em trai hắn. Và từ đó mọi thứ thay đổi.

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Monday, 8 July 2013

Mastery: The Keys to Success and Long-Term Fulfillment



Drawing on Zen philosophy and his expertise in the martial art of aikido, bestselling author George Leonard shows how the process of mastery can help us attain a higher level of excellence and a deeper sense of satisfaction and fulfillment in our daily lives. Whether you’re seeking to improve your career or your intimate relationships, increase self-esteem or create harmony within yourself, this inspiring prescriptive guide will help you master anything you choose and achieve success in all areas of your life.


In Mastery, you’ll discover:
The 5 Essential Keys to Mastery Tools for Mastery Mastery and Energy How to Master Your Athletic Potential The 3 Personality Types that Are Obstacles to Mastery How to Avoid Pitfalls Along the Path
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On Writing Well



Whether you write an occasional professional letter or a daily newspaper column, William Zinsser's On Writing Well should be required reading. Simplicity is Zinsser's mantra: he preaches a stripped-down writing style, strong and clear. He has no patience for excess (most use of adjectives and adverbs, he writes, just adds clutter) or tired phraseology (for instance, he'd like to outlaw all leads involving those "future archaeologists" most often found "stumbl[ing] upon the remains of our civilization"). He recommends that all writers of nonfiction read their work aloud (don't commit something to paper that you wouldn't actually say) and write under the assumption that "the reader knows nothing" (not to be confused with assuming the reader's an idiot). In addition to the chapters on the expected--usage, audience, interviews, leads--Zinsser also focuses on such trouble spots as science and technical writing, business writing, sports, and humor. --This text refers to an out of print or unavailable edition of this title.

Sunday, 7 July 2013

The Seven Principles for Making Marriage Work: A Practical Guide from the Country's Foremost Relationship Expert



According to most relationship books, the key to a solid marriage is communication, communication, communication. Phooey, says John Gottman, Ph.D., author of the much-lauded Why Marriages Succeed or Fail. There's much more to a solid, "emotionally intelligent" marriage than sharing every feeling and thought, he points out--though most couples therapists ineffectively (and expensively) harp on these concepts.
Gottman, the director of the Gottman Institute, has found through studying hundreds of couples in his "love lab" that it only takes five minutes for him to predict--with 91 percent accuracy--which couples will eventually divorce. He shares the four not-so-obvious signs of a troubled relationship that he looks for, using sometimes amusing passages from his sessions with married couples. (One standout is Rory, the pediatrician who didn't know the name of the family dog because he spent so much time at work.)
Gottman debunks many myths about divorce (primary among them that affairs are at the root of most splits). He also reveals surprising facts about couples who stay together. They do engage in screaming matches. And they certainly don't resolve every problem. "Take Allan and Betty," he writes. "When Allan gets annoyed at Betty, he turns on ESPN. When Betty is upset with him, she heads for the mall. Then they regroup and go on as if nothing's happened. Never in forty-five years of marriage have they sat down to have a 'dialogue' about their relationship." While this may sound like a couple in trouble, Gottman found that they pass the love-lab tests and say honestly that "they are both very satisfied with their relationship and they love each other deeply."
Through a series of in-depth quizzes, checklists, and exercises, similar to the ones he uses in his workshops, Gottman provides the framework for coping with differences and strengthening your marriage. His profiles of troubled couples rescued from the brink of divorce (including that of Rory, the out-of-touch doctor) and those of still-happy couples who reinvigorate their relationships are equally enlightening. --Erica Jorgensen --This text refers to an out of print or unavailable edition of this title.

Saturday, 6 July 2013

The End of Poverty: Economic Possibilities for Our Time



Sachs came to fame advising "shock therapy" for moribund economies in the 1980s (with arguably positive results); more recently, as director of Columbia University's Earth Institute, he has made news with a plan to end global "extreme poverty"--which, he says, kills 20,000 people a day--within 20 years. While much of the plan has been known to economists and government leaders for a number of years (including Kofi Annan, to whom Sachs is special advisor), this is Sachs's first systematic exposition of it for a general audience, and it is a landmark book.For on-the-ground research in reducing disease, poverty, armed conflict and environmental damage, Sachs has been to more than 100 countries, representing 90% of the world's population. The book combines his practical experience with sharp professional analysis and clear exposition. Over 18 chapters, Sachs builds his case carefully, offering a variety of case studies, detailing small-scale projects that have worked and crunching large amounts of data. His basic argument is that "[W]hen the preconditions of basic infrastructure (roads, power, and ports) and human capital (health and education) are in place, markets are powerful engines of development." In order to tread "the path to peace and prosperity," Sachs believes it is encumbant upon successful market economies to bring the few areas of the world that still need help onto "the ladder of development." Writing in a straightfoward but engaging first person, Sachs keeps his tone even whether discussing failed states or thriving ones. For the many who will buy this book but, perhaps, not make it all the way through, chapters 12 through 14 contain the blueprint for Sachs's solution to poverty, with the final four making a rigorous case for why rich countries (and individuals) should collectively undertake it--and why it is affordable for them to do so. If there is any one work to put extreme poverty back onto the global agenda, this is it. (Mar. 21)


Friday, 5 July 2013

Three Cups of Tea: One Man's Mission to Promote Peace . . . One School at a Time



Some failures lead to phenomenal successes, and this American nurse's unsuccessful attempt to climb K2, the world's second tallest mountain, is one of them. Dangerously ill when he finished his climb in 1993, Mortenson was sheltered for seven weeks by the small Pakistani village of Korphe; in return, he promised to build the impoverished town's first school, a project that grew into the Central Asia Institute, which has since constructed more than 50 schools across rural Pakistan and Afghanistan. Coauthor Relin recounts Mortenson's efforts in fascinating detail, presenting compelling portraits of the village elders, con artists, philanthropists, mujahideen, Taliban officials, ambitious school girls and upright Muslims Mortenson met along the way. As the book moves into the post-9/11 world, Mortenson and Relin argue that the United States must fight Islamic extremism in the region through collaborative efforts to alleviate poverty and improve access to education, especially for girls. Captivating and suspenseful, with engrossing accounts of both hostilities and unlikely friendships, this book will win many readers' hearts. (Mar.)

Thursday, 4 July 2013

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time



The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.

Wednesday, 3 July 2013

The Selfish Gene



Inheriting the mantle of revolutionary biologist from Darwin, Watson, and Crick, Richard Dawkins forced an enormous change in the way we see ourselves and the world with the publication of The Selfish Gene. Suppose, instead of thinking about organisms using genes to reproduce themselves, as we had since Mendel's work was rediscovered, we turn it around and imagine that "our" genes build and maintain us in order to make more genes. That simple reversal seems to answer many puzzlers which had stumped scientists for years, and we haven't thought of evolution in the same way since.
Why are there miles and miles of "unused" DNA within each of our bodies? Why should a bee give up its own chance to reproduce to help raise her sisters and brothers? With a prophet's clarity, Dawkins told us the answers from the perspective of molecules competing for limited space and resources to produce more of their own kind. Drawing fascinating examples from every field of biology, he paved the way for a serious re-evaluation of evolution. He also introduced the concept of self-reproducing ideas, or memes, which (seemingly) use humans exclusively for their propagation. If we are puppets, he says, at least we can try to understand our strings. --Rob Lightner --This text refers to an out of print or unavailable edition of this title.

Tuesday, 2 July 2013

The Greatest Show On Earth



The Greatest Show on Earth with a short history of his writing career. He explains that all of his previous books have naïvely assumed the fact of evolution, which meant that he never got around to laying out the evidence that it [evolution] is true. This shouldn't be too surprising: science is an edifice of tested assumptions, and just as physicists must assume the truth of gravity before moving on to quantum mechanics, so do biologists depend on the reality of evolution. It's the theory that makes every other theory possible.Yet Dawkins also came to realize that a disturbingly large percentage of the American and British public didn't share his enthusiasm for evolution. In fact, they actively abhorred the idea, since it seemed to contradict the Bible and diminish the role of God. So Dawkins decided to write a book for these history-deniers, in which he would dispassionately demonstrate the truth of evolution beyond sane, informed, intelligent doubt.After only a few pages of The Greatest Show on Earth, however, it becomes clear that Dawkins doesn't do dispassionate, and that he's not particularly interested in convincing believers to believe in evolution. He repeatedly compares creationists and Holocaust deniers, which is a peculiar way of reaching out to the other side. Elsewhere, Dawkins calls those who don't subscribe to evolution ignorant, fatuously ignorant and ridiculous. All of which raises the point: who, exactly, is supposed to read this book? Is Dawkins preaching to the choir or trying to convert the uninformed? While The Greatest Show on Earthmight fail as a work of persuasive rhetoric—Dawkins is too angry and acerbic to convince his opponents—it succeeds as an encyclopedic summary of evolutionary biology. If Charles Darwin walked into a 21st-century bookstore and wanted to know how his theory had fared, this is the book he should pick up.Dawkins remains a superb translator of complex scientific concepts. It doesn't matter if he's spinning metaphors for the fossil record (like a spy camera in a murder trial) or deftly explaining the method by which scientists measure the genetic difference between distinct species: he has a way of making the drollest details feel like a revelation. Even if one already believes in the survival of the fittest, there is something thrilling about learning that the hoof of a horse is homologous to the fingernail of the human middle finger, or that some dinosaurs had a second brain of ganglion cells in their pelvis, which helped compensate for the tiny brain in their head. As Darwin famously noted, There is grandeur in this view of life. What Dawkins demonstrates is that this view of life isn't just grand: it's also undeniably true. Color illus. (Sept. 29)Jonah Lehrer is the author of How We Decide and Proust Was a Neuroscientist.

Monday, 1 July 2013

The God Delusion



The antireligion wars started by Daniel Dennett and Sam Harris will heat up even more with this salvo from celebrated Oxford biologist Dawkins. For a scientist who criticizes religion for its intolerance, Dawkins has written a surprisingly intolerant book, full of scorn for religion and those who believe. But Dawkins, who gave us the selfish gene, anticipates this criticism. He says it's the scientist and humanist in him that makes him hostile to religions—fundamentalist Christianity and Islam come in for the most opprobrium—that close people's minds to scientific truth, oppress women and abuse children psychologically with the notion of eternal damnation. While Dawkins can be witty, even confirmed atheists who agree with his advocacy of science and vigorous rationalism may have trouble stomaching some of the rhetoric: the biblical Yahweh is "psychotic," Aquinas's proofs of God's existence are "fatuous" and religion generally is "nonsense." The most effective chapters are those in which Dawkins calms down, for instance, drawing on evolution to disprove the ideas behind intelligent design. In other chapters, he attempts to construct a scientific scaffolding for atheism, such as using evolution again to rebut the notion that without God there can be no morality. He insists that religion is a divisive and oppressive force, but he is less convincing in arguing that the world would be better and more peaceful without it. (Oct. 18)